Launching your first campaign in Outboundry unlocks the potential to scale your LinkedIn and email outreach while keeping your sender reputation and deliverability strong. Whether you’re new to outreach or making the switch from manual prospecting, this step-by-step guide ensures a smooth campaign kickoff.
1. Complete Email Warmup (If Using Email)
Before you start sending real campaigns from a new or recently inactive email address:
Warm up your email gradually for about 2–4 weeks, or as recommended for your domain status. Begin with a low daily volume and steadily increase to prepare your address and domain for higher sending activity, minimizing spam risks.
Make sure SPF, DKIM, and DMARC DNS records are properly set, as these authentication protocols are essential for your email reputation.
Monitor your mailbox’s health with Outboundry’s dashboard to confirm your reputation is stable before campaign launch.
2. Prepare Your Lead List
Use LinkedIn search, event attendees, group members, or upload a CSV containing your leads.
Ensure your CSV is formatted with at least a valid LinkedIn profile URL (other fields like First Name, Company, and Email enhance personalization).
Outboundry allows you to review and map each column to the proper CRM field during import, ensuring all personalization variables work seamlessly.
3. Create a New Campaign
In the Outboundry dashboard, navigate to the Campaigns section and select Create Campaign.
Name your campaign clearly so it’s easy to track.
4. Choose Your Channels
Select the channels you want to use (LinkedIn, Email, or both). Outboundry supports multi-channel campaigns so you can maximize your outreach impact.
5. Design Your Sequence
Add Steps: Arrange your combination of LinkedIn connection requests, messages, emails, and follow-ups in the order you want them executed.
Set Delays: Define intervals between each step (e.g., wait 1 day after a LinkedIn request is accepted before emailing).
Personalize: Use dynamic variables (like {First Name}, {Company}, or {Job Title}) to automatically tailor each message.
Assign Sender(s): Choose which LinkedIn and/or email accounts will be used for this campaign.
6. Define Sending Schedule and Limits
Set working hours: Specify when messages can be sent (e.g., weekdays 9am-6pm) to ensure your outreach happens at optimal times.
Adjust daily/weekly action limits for each sender to match your risk tolerance and LinkedIn/email platform restrictions.
Map your campaign to your time zone for global consistency.
7. Review and Launch
Preview your messages and overall sequence to catch any typos or mapping issues.
Confirm all settings—lead list, steps, times, and senders—look correct.
Hit Launch Campaign.
8. Monitor Performance and Optimize
Track delivery rates, open rates, replies, accepts, and overall campaign progress from your Outboundry analytics dashboard.
Tweak delays or message content if needed (you may pause and edit permissible settings).
Learn from early results to refine future campaigns—adjust segmentation, schedule, or messaging as you see what works best.
Pro Tips for First-Time Campaign Success
Start small: Use a limited audience for your first campaign to test deliverability and engagement.
Engage, don’t just pitch: Craft messages focused on starting conversations, not instant selling.
Maintain your sender reputation: Keep your lists clean, avoid spammy content, and don’t exceed daily outreach limits.
Launching your first campaign in Outboundry is a straightforward process that combines smart technology, strong deliverability practices, and easy-to-use personalization—helping you maximize your outreach without risking your reputation.
If you run into questions or want to learn more about advanced setups, Outboundry’s support center and onboarding team are always ready to assist.