How to Use Spintax in Outboundry

Spintax helps you automatically generate multiple variations of your email content, making your outreach feel more natural and improving deliverability.

Instead of sending the same email to every prospect, Spintax allows you to randomize words, phrases, or sentences.

What is Spintax?

Spintax (spinning syntax) lets you define multiple variations inside curly brackets {} separated by pipes |.

Example:

{Hi | Hello | Good morning} {{First Name}}

Outboundry will randomly pick one option for each email, such as:

• Hi Ravi

• Hello Ravi

• Good morning Ravi

Why Use Spintax?

• Avoid repetitive emails across prospects

• Improve inbox placement and deliverability

• Make emails feel more human and personalized

• Reduce chances of spam filtering

How to Add Spintax

Option 1: Use the Spintax Button (Recommended)

1. Open your email step in a sequence

2. Click on “Spintax” in the editor

3. Choose from pre-built spintax options (e.g., greetings, closings)

4. Insert it directly into your email

You can also:

• Click “Insert new spintax”

• Create your own variation

• This will be saved as My Spintax and will be available in the dropdown

Option 2: Write Spintax Manually

You can type Spintax directly in the editor using this format:

{option 1 | option 2 | option 3}

Example:

{I wanted to reach out | Just checking in | Thought I'd connect}

Where Can You Use Spintax?

You can use Spintax anywhere in your email:

• Opening lines

• Body content

• CTAs

• Closing lines

How It Works

• Each email sent gets a random variation

• Spintax is resolved at the time of sending

• Different parts of your email can have separate spintax blocks

Example:

{Hi | Hello} {{First Name}},

{I came across your profile | Saw your company recently}

{Would love to connect | Open to a quick chat?}

This can generate dozens of unique combinations automatically.

Best Practices

• Keep variations natural and realistic

• Avoid overusing too many variations in one email

• Focus on high-impact sections (opening + CTA)

• Combine with personalization (like {{First Name}})

Pro Tip 💡

Start simple:

• Add spintax to your greeting and first line

• Gradually expand to the rest of the email

This gives you the biggest deliverability boost with minimal effort.