How to Launch a Multi-Channel Campaign in Outboundry

A multi-channel campaign in Outboundry allows you to combine LinkedIn + Email outreach inside a single automated sequence. This helps you reach prospects across multiple touchpoints while keeping everything structured and scalable.

In Outboundry, launching a campaign follows this order:

1. Add Leads

2. Define Sequence Workflow

3. Configure Settings (Senders & Limits)

4. Activate Campaign

Let’s walk through it step by step.

🚀 Step 1: Create a New Campaign

1. Go to the Campaigns tab

2. Click Create Campaign

3. Choose Multi-Channel Campaign

You will now enter the campaign setup flow.

👥 Step 2: Add Leads

Before defining your sequence, you must add leads to the campaign.

Go to the Leads tab inside the campaign and import leads using one of the following methods:

• LinkedIn Search (Free/Premium)

• Sales Navigator Search

• LinkedIn Recruiter Search

• LinkedIn Post Reactions

• CSV Upload

• Lead Finder (B2B Database)

Once imported, leads will remain in Not Started status until the campaign is activated.

💡 Tip: You can add more leads later even after activation.

🔁 Step 3: Define the Sequence Workflow

Next, move to the Sequence Workflow tab to define how outreach should happen.

Here you can combine:

LinkedIn Actions

• Send Connection Request

• Withdraw Connection Request

• Send LinkedIn Message

• Send InMail

• View Profile

• Follow Profile

• Like Post

Email Actions

• Send Email

• Email Follow-up

• Conditional Email (If Opened / If Replied)

Conditions

• If connection accepted

• If email opened

• If email replied

• If email available

• If LinkedIn profile open

You can also:

• Add delays between actions

• Create YES/NO branches based on behavior

• End sequence at any point

This defines the full automation logic for your campaign.

⚙ Step 4: Configure Campaign Settings

Now move to the Settings tab inside the campaign.

Here you will:

🔹 Select Senders

• Choose LinkedIn account(s)

• Choose Email account(s)

• Enable sender rotation (optional)

LinkedIn accounts are managed under the LinkedIn Accounts tab in the sidebar.
Email accounts are managed under the Email Accounts tab in the sidebar.

Make sure:

• LinkedIn accounts are connected

• Email accounts are connected and warmed up

🔹 Configure Additional Settings

• Daily LinkedIn limits

• Email sending limits

• Blacklist protection

• Time window for sending

• Time zone settings

Review everything carefully before activation.

▶ Step 5: Activate the Campaign

Once:

• Leads are added

• Workflow is defined

• Senders are selected

• Settings are configured

Click Activate Campaign.

Your campaign will now start executing automatically based on:

• Defined sequence logic

• Assigned senders

• Daily limits

• Conditions and delays

📊 Monitor Campaign Performance

After activation, you can track progress under:

• Leads Tab → See lead status and current step

• Activities Tab → View LinkedIn & Email activity logs

• Campaign Dashboard → Monitor replies and engagement metrics

You can pause or edit the campaign anytime.

🧠 Best Practices for Multi-Channel Campaigns

• Start with LinkedIn connection before sending cold emails

• Use conditional follow-ups instead of blasting everyone

• Rotate multiple senders for scale

• Keep email accounts warmed up

• Avoid overly aggressive daily limits

❓ Frequently Asked Questions

• Can I add more leads after activation?

  • Yes. You can import additional leads anytime.

• What happens when a lead replies?

  • The system automatically stops further outreach for that lead.

• Can I pause a campaign?

  • Yes. Campaigns can be paused and resumed anytime.

✅ Summary

Launching a multi-channel campaign in Outboundry involves adding leads, defining your outreach sequence, configuring sender settings, and activating the campaign. With LinkedIn + Email automation combined, you can run smarter, more coordinated outbound campaigns from a single platform.

If you need help building your first sequence, reach out via in-app support.